The way back

Keith dedicated himself to building a new life, finding success in corporate sales with Dell and the Coca-Cola Company, where he consistently earned top awards. At Coca-Cola, he was entrusted with the toughest sales route in inner-city Detroit, a testament to his ability to connect with communities others often overlook.

But Keith’s transformation wasn’t just personal — it became a mission.

In 2016, he founded the Keith Edmonds Foundation, a nonprofit aimed at empowering abused and neglected children. Programs like Backpacks of Love, which provides foster children with essential items for their first days in care, and Camp Confidence, a summer day camp offering mentorship and empowerment to abuse survivors, are giving countless kids a chance to heal and feel valued.

“There was a moment when an adult survivor was talking about vision boards and 10 things to make life better and talked about role models,” Keith recalls. “A little girl asked if he could be her role model. There was such a great connection there. I was so overcome, I had to leave the room.”

Keith’s mission is clear: he wants lasting impact, not just temporary relief.

“We can’t just come into their lives for the camp and then just leave,” he says. “We walk alongside them to assist them in whatever they need.”